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Advertising Marketing PR, Online

Wrong question

CookiesIf you ask people if they’re fans of cookies (the little files that are dropped on your computer when you visit most websites) they’ll say “no.” Public opinion is that they’re intrusive and people don’t like being tracked like that.

Ask the public if they like more targeted, relevant ads and having the social networks/forums they frequent remember their login information and they’ll likely say “yes, that’s useful.”

So the question is not whether people are in favor of cookies, it’s whether they’re in favor of the experience that the use and delivery of cookies enables.

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