you're reading...
Advertising Marketing PR, Online

Wrong question

CookiesIf you ask people if they’re fans of cookies (the little files that are dropped on your computer when you visit most websites) they’ll say “no.” Public opinion is that they’re intrusive and people don’t like being tracked like that.

Ask the public if they like more targeted, relevant ads and having the social networks/forums they frequent remember their login information and they’ll likely say “yes, that’s useful.”

So the question is not whether people are in favor of cookies, it’s whether they’re in favor of the experience that the use and delivery of cookies enables.


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow me on Twitter


Get every new post delivered to your Inbox.

Join 2,701 other followers

%d bloggers like this: