Archive for May 13, 2009

IMAX response misses the point

So you might have read about the comments made by comedian Aziz Ansari, currently co-staring on NBC’s “Parks and Recreation,” about IMAX theatrical presentations. Ansari’s core complaint is that exhibitors are selling people tickets to IMAX presentations of current feature films at a higher price, but showing the film on screens that are about the … Continue reading

Movie Marketing Madness: Angels & Demons

Download PDF: MMM 252_Angels_and_Demons Let’s just put this out there: The Catholic Church would not have to worry about being under attack so often if they’d just enacted Luther’s reforms almost 500 years ago. OK, the mandatory Reformation joke out of the way, let’s take a look at the marketing for the new Ron Howard-directed … Continue reading

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