Archive for April 3, 2009

Marketing Madness in 60 Seconds: 4/3/09

METRICS TiVo says it will accommodate advertisers looking for more of its data on who watched what sort of programming – including advertising – by doubling the amount of households whose set-top boxes are included in the sample audience. Selling ratings data is seen by TiVo as being a big source of additional revenue. PRNewswire … Continue reading

Before the Feature: Screenvision nabs Marcus, Feds hit the big-screen

Screenvision has won Marcus Theaters away from chief rival National CineMedia, bringing Screenvision’s reach to over 15,300 screens. The federal government is using pre-show ads to warn movie goers about home foreclosure scams and educate them enough to avoid shady operations that claim to help them navigate foreclosure but charge outrageous fees. The campaign is … Continue reading

Picking Up the Spare: I Love You Man, Sunshine Cleaning, Monsters Vs. Aliens

I Love You Man Brandweek dives more into the promotional partnership deal between the movie and Vespa, talking about both the contest the scooter company ran and also how the vehicle was integrated into the movie, something that coincides with co-star Jason Segel driving one in real life. Vespa is trying to position their scooters … Continue reading

Quick Takes: 04/03/09

It shouldn’t be all that surprising that two studios are among those using YouTube’s new larger banner ad format. Both Universal Studios and Lionsgate have tried out the bigger units, advertising Fast and Furious and The Haunting in Connecticut, respectively. I really, really despise this shaky creative unit for Crank: High Voltage that takes the … Continue reading

Franchise hell

Summer 2009 is loaded to the gills with franchises entries, sequels and a handful of movies that studios hope will turn into franchises. They’re stacked up one after another because everyone at the studio level is only concerned about the opening weekend, the focal point of the entire marketing push and the moment at which … Continue reading

Finding an Audience: Distribution Notes for 04/03/09

DVD More studios are going to begin packaging standard DVDs with Blu-ray copies of movies in the hopes of moving more Blu-ray product and providing an incentive to buy that version. Disney has been and seems to continue to be a leading studio in offering those bundles. That comes as sales numbers from the fourth … Continue reading

Happy ending

Moet’s first Scarlett Johannsen-starring ad certainly has some visual cues that will make it appealing to the men in the audience. [via adfreak]

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