Archive for February 2009

Burning questions

(Title used with apologies to Feedburner) Question: Chris, why didn’t you publish a column reviewing the marketing campaign for Coraline? Seems like a movie you would have enjoyed tackling, especially since your brother-in-law repeatedly sent you emails with links to materials to include. What up with that? Answer: You’re absolutely right. As a matter of … Continue reading

Marketing Madness in 60 Seconds: 2/19/09

Tools: Alan Wolk writes an opinion piece for Brandweek that rightly says widgets too often resemble the old way of thinking about advertising, in that the product being marketed gets in the way of the message. The best widgets are those that are fun for the user and actually do something interesting ASIDE FROM marketing … Continue reading

Industry News: Paddison signs Wingnut, Sony hires Pavlic and more

The new agency setup by Gordon Paddison, Stradella Road, has signed a deal to oversee all digital brand efforts for Wingnut Films, the production house of director Peter Jackson. While he was still at New Line Films Paddison was one of those working on the online marketing for Jackson’s Lord of the Rings trilogy. Sony … Continue reading

Marketing Madness in 60 Seconds: 2/18/09

Advertising: Jeffrey Rayport at BusinessWeek takes a while to get there because he’s busy laying the ground for his argument but eventually gets to the point of saying cost-per-action or cost-per-click advertising is the future of the online ad market. They have higher rates and advertisers only pay when a positive action is taken. Brian … Continue reading

QOTD: 2/18/09

Phil Rosenthal: Is it just me who thinks the faceless icon for Facebook folk who won’t post a photo is actually a silhouette of MSNBC’s Rachel Maddow? OK. Maybe it is just me.

Marketing Madness in 60 Seconds: 2/17/09

Social Networking: Max Kalehoff shares an example of how marketing his company through his personal Twitter account both felt better and produced better results than his previous attempts at doing so through a corporately branded account. With all the hubbub about Twitter creating a brand level of user on the service, Jay Krall at Cision … Continue reading


I’m all in favor of The Chicago Tribune re-dedicating itself to fighting corruption in the state of Illinois and shining the light of day on the dirty deeds done very expensively that have become part and parcel of this state’s government. But the fact remains that such a declaration only serves to highlight how bad … Continue reading

DVD Review: Make ‘Em Laugh – The Funny Business of America

The excellent PBS documentary Make ‘Em Laugh – The Funny Business of America has been released on DVD and it’s among the best things I’ve watched in a good long while. Each of the series’ six episodes covers a different type of comedy styling. With episodes that cover “The Wiseguys” and “The Groundbreakers” and other … Continue reading

DVD Review: Zack and Miri Make a Porno

Zack and Miri Make a Porno might be director Kevin Smith’s most accessible movie to date, even while it also seems like the one that least carries many of Smith’s defining characteristics. The story takes two childhood friends, Zack and Miri, who have known each other since grade school and who currently live with each … Continue reading

Marketing Madness in 60 Seconds: 2/13/09

Retail: Research from Webvisible and Nielsen shows that far too many small retail businesses are not fully utilizing online marketing tools, including search, despite that being the primary way consumers are looking for information on local businesses. You’d think that Microsoft’s plans to open retail stores would be hampered by the fact that Microsoft doesn’t … Continue reading

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