QOTD: 1/30/09

David Parmet:

If your success depends on getting people to ‘do something,’ anything they wouldn’t normally do or be inclined to consider doing, you are going to fail. That includes visit your web site, join your proprietary social network, wear your t-shirts, whatever.

On the other hand, if you can create a compelling case, or give people something that makes perfect sense to them so that they naturally want to participate, you just might be onto something.

The best reason to switch to full-content RSS feeds

Your competitors are already doing it.

If you think I’m going to click to your site when you offer just a headline and a summary when, 25 items farther down in Google Reader I can read a story on the same topic and see in full the graphic you’re only teasing in your feed, you’re wrong.

Movie Journal: Opportunity Knocks

Dana Carvey is, as you’d expect, the primary reason to watch Opportunity Knocks. The movie, released in 1990 (which was actually around the time his popularity on SNL was beginning to wane) casts Carvey as a con-man who goes around pulling small time jobs to keep him and his partner out of debt to a mobster. On the run from that mobster Carvey’s character winds up getting involved in a much bigger con by taking on the identity of an in-demand businessman, a situation that results in him falling in love and eventually forsaking his lay-about lifestyle.

It’s not a great movie – sometimes it can be downright painful to watch and it’s not aged well in the 19 years since its release – but it is funny more often than not and Carvey is quite charming in the role. It’s essentially an outlet for him to pull out a handful of impressions and voices, but that’s exactly what the audience was asking from him at that point. When the humor drops, though, Carvey seems oddly capable of expressing some genuine emotions.

Like many of the movies I’ve been watching lately, Opportunity Knocks is available on Hulu right now so if you’re one of those that saw it when it came out and want to revisit it, now’s your chance.

Get it? The initials are “RFP” – HAH!

I had this idea last night and, because this is the sort of thing you can do on the Internet, I created Real Freelance Professionals. From the introduction:

The idea was born because I began to realize that there are still a lot of companies who are looking for very specific social media marketing guidance, the kind of advice and help that might not necessitate contracting with an agency. Or maybe they just need someone to come in and do an education session.

On the other side of the equation there are a lot of social media marketing types out there who, either because of unemployment or because they have extra time they’re looking to make a little side income during, are looking for the occasional gig where they can do their thing.

Make sense?

I just created this today so there’s nothing there yet, but I’m hoping it will be of use to folks.

And just for the record, everything about it was created for nothing. It’s hosted on a WordPress.com blog and uses Wufoo’s form builder. How about them apples?