//
you're reading...
Advertising Marketing PR

Brands using feature films as long-form commercials

Two interesting stories of brands that are producing, creating and marketing full-length films as part of their own promotional efforts.

First up is Navistar, which has produced Drive and Deliver, a documentary about the trucking industry as part of its plans to market its new Lonestar model.

Then there’s Kleenex’s Let it Out, a 40-minute feature that ties into their Olympic sponsorship, with widgets that brought in game highlights and other content.

Discussion

Comments are closed.

Follow me on Twitter

Follow

Get every new post delivered to your Inbox.

Join 2,811 other followers

%d bloggers like this: