Archive for February 7, 2008

More thinking on The Dark Knight’s marketing

Both Deep Focus CEO Ian Schafer and I are quoted in this PR Week story (subs req) on how Warner Bros. needs to proceed with The Dark Knight‘s marketing campaign following Heath Ledger’s death. It covers similar ground as other pieces and Ian and I seem to be on the page in terms of Warner … Continue reading

Ford realizes it’s made a terrible mistake

Just two weeks before the movie’s debut, NBC has had to bring in Val Kilmer to re-record all of the dialogue Will Arnett had previously laid down as the voice of KITT for the Knight Rider TV movie. The reason? Ford produced the car that will be used in the show and is doing extensive … Continue reading

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