• filmstrip.jpgVariety has a profile piece up about Peggy Siegal who is, apparently, an incredibly in-demand publicity person in New York City when it comes to films. Seigal specializes in organizing parties, screenings and other events for the studios to help raise the buzz-o-meter on specialty films that might be flying under the radar of large portions of the public.
  • Warner Bros. is hoping that being audience-pleasing will make up for August Rush’s lack of easy marketing hook. The movie has reportedly been doing well at screenings but still suffers from the fact that not many people may know about it or be able to draw the line between “that looks nice” and actually buying the ticket.
  • CK uses the story in the movie Lars and the Real Girl to make a point about the power of community to embrace someone they love and see past their eccentricities to make them feel welcome.
  • CinemaBlend says Disney has begun promoting Bolt, an animated feature about a dog who thinks he has super powers, at its theme park gift shops.
  • Defamer kindly reminds Facebook users that should they decide to add things like DVD rental queues or movie ticket buying applications to their profiles, they risk showing everyone just what stupid movies they’re actually choosing to watch.