Archive for November 14, 2007

Marvel online

Marvel puts classic comics online – Entertainment News, Technology News, Media – Variety As if we needed more ways to waste our time on the internet.

Telecoms = bad actors

Telecom companies still seek immunity — chicagotribune.com I don’t think enough people are pointing out the fact that you generally don’t start sweating whether or not you’ll get immunity unless you’re certain – certain – you’ve done something illegal. If they want it this bad then it needs to be denied to them if for … Continue reading

Quick Takes 11/14/07: Misc. Mktg. Notes

As one person on a panel discussion says, online efforts are now becoming the starting point, the centerpiece and the hub of marketing campaigns. That’s the central idea of a new media shift that is less about reach and more about reaching the right people with the right message, something that marketing and promotional partners … Continue reading

Geller goes to Maxim for movie promotions

Sarah Michelle Gellar has a couple of movies coming out in the near future, Southland Tales and The Air I Breathe. That, at least in part, is her explanation for posing for a photo spread for Maxim. Anyone here have a problem with that? Didn’t think so. [via Pop Candy]

Movie Marketing Madness: Mr. Magorium’s Wonder Emporium

There have been many movies that try and capture a child-like sense of wonder about toys or other symbols of innocence and the secret lives of the toys themselves or their creators. From Willy Wonka to Toy Story, the idea that there is magic or surprise lurking on the candy or toy shelves is a … Continue reading

Firebrand – For those without enough commmercials in their life

So I got an invitation from Greg Verdino, part of the team at crayon, to try out Firebrand, a client of theirs. Firebrand is one of the recent entrants into the “commercials as destination content” market. Basically it creates a high-quality environment for advertisers to put up their spots, spots that can then be spread … Continue reading

The Point – Finally more than just a make-out spot

Even if I didn’t know that it was the company that lured Jeremy Pepper away from the agency world I would still really like the idea behind The Point. You know all those social issues that are completely deserving of addressing but which can’t get off the ground commitment wise? The Point seeks to address … Continue reading

LOTD: 11/14/07

Cleaning out the feeds. 72 percent of journalists read blogs according to new numbers from the Arketi Group and 54 percent say blogs generate story ideas. The number I’d like to see is how many of those journalists credit the blogs they got the idea from or link back to them with the inspirational post. … Continue reading

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