Archive for October 26, 2007

Vertical search power

There’s a strong trend in the online world of publishing companies buying vertical search engines. NBC Universal invested recently in Healthline, which searches on medical information. Meredith added Helia, which also covers medical topics, to its line-up to bring more user activity to its roster of online titles. Blog network Glam just launched their own … Continue reading

MyOhMy the problems for MySpace

Fox Interactive is starting to feel the heat coming down on MySpace. Monetization of the social network has been the key since News Corp. acquired it a while ago but that goal has remained elusive, with CPMs staying low for a variety of reason. For one, the people on MySpace don’t particularly care for ads, … Continue reading

Embracing your citizen marketers

In their book Citizen Marketers, Ben McConnell and Jackie Huba told the familiar story of an ordinary, non-marketing guy who was so in love with the iPod that he created his own commercial and posted it online. That user-generated spot created a tremendous amount of recognition and press coverage, despite – or maybe because of … Continue reading

Finding the value in promoting others

There’s a really interesting story in Editor & Publisher about the lack of recognition given to online news reporting. While that point alone has probably spawned a dozen panel sessions it was one line later in Pauline Millard’s piece that caught my eye: “By nature, they (newspaper people) are not shameless self-promoters.” Compare that attitude … Continue reading

LOTD: 10/26/07

PRWeek.com has relaunched with a new look and, I think, greatly improved navigation. (CT) Yahoo has decided there are more sites on the Internet than just those it’s created and runs and so has begun linking out from its homepage. Of course those getting the link-love are the ones with syndication partnerships with Yahoo, but … Continue reading

Movie Marketing Madness: Dan in Real Life

Steve Carell has yet to fully prove himself as a leading man on his own. Most of his film success has come to date as a sidekick to a leading man like Jim Carrey, Will Ferrell or someone else. One of the two times he was asked to carry a movie was The 40 Year … Continue reading

Indie films finding success hard to come by this fall

Both Variety and the Los Angeles Times have stories in the last couple days about the difficult environment smaller, independent and non-mainstream films are finding themselves in this fall. As the VAR story says, smaller movies that don’t have the huge marketing resources of a big-budget blockbuster rely largely on the festivals earlier in the … Continue reading

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