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Movie Marketing, Quick Takes

Quick Takes 8/30/07

  • filmstrip.jpgThe fall movie season is well stocked with familiar faces even if the movies themselves are a little more hardcore and in some cases obscure. That makes it easy for marketers and if you look at some of the movies on the list you’ll remember the posters almost universally feature the actors in question.
  • Somehow this New York Times article on the power of sequels manages to position Rush Hour 3 as the salve for our national worries. There’s a better story in there about how sequels have to be both familiar and new in order to succeed, but I’m having trouble moving past that point.
  • Ascent Media is partnering with a few studios to create new opportunities for the repurposing of movie content for mobile, online and other digital executions.
  • Warner Premiere, the division charged with creating short-form entertainment for cross-media distribution, has snatched one of the JibJab guys to become the new director of digital development.
  • Oscar Raymundo at Fast Company points out that it was the strength of mid-tier films like those from director/producer Judd Apatow that helped keep Hollywood from a third-straight disappointing box-office year. The big hits would not have been enough, they needed support from the smaller players on the field.


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