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Movie Marketing, Quick Takes

Quick Takes: 11/28/06

  • The Boston Gal talks about a special ticket package for Dreamgirls that not only gets you into the theater but also access to a costume exhibit and more. This is a very nice way to add incentives to movie-going.
  • More coverage of the “unique name versus a number” story for sequels from Frank Cimatu and via the Strategic Name Development blog.
  • Dan Calladine dropped me a line to point out this post he put up about a lenticular poster for Happy Feet that is, as he says, pretty cool and a nice use of YouTube to boot.
  • The iMediaConnection panel convenes to review the website and MySpace execution for Borat.
  • Wal-Mart will let you download Superman Returns from their website after you buy a copy of the DVD. You can watch the video on a number of devices but I’m betting they’re going to be DRM-ed to within an inch of their life.


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