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Book Review: Word of Mouth Marketing by Andy Sernovitz

Andy Sernovitz has written a book that, quite frankly, everyone should read. I don’t care if you’re in marketing, human resources, customer service or are a C-level executive, Word of Mouth Marketing has something for you What Sernovitz has done is break down word-of-mouth-marketing into its core components, and he’s done so in a way … Continue reading

Book Review: Word of Mouth Marketing by Andy Sernovitz

Andy Sernovitz has written a book that, quite frankly, everyone should read. I don’t care if you’re in marketing, human resources, customer service or are a C-level executive, Word of Mouth Marketing has something for you. What Sernovitz has done is break down word-of-mouth-marketing into its core components, and he’s done so in a way … Continue reading

LOTD: October 31st Part Deux

This’ll teach Tom to post a Links of the Day at 8AM Central time. JotSpot, one of the more popular entry-level web-based wiki apps out there, is now part of the Google empire. Am I the only one who didn’t see that coming at all? Peter Shankman recounts an exchange with a reporter that proves … Continue reading

LOTD: October 31

Nike is dropping some serious coin [pronounced: kwan] on the new Nike Air Zoom Lebron IV, including being the only sponsor for Wednesday’s 6pm SportsCenter on ESPN, plus a ton of marketing and advertising online. Missed posting this link last week about how November spells more WiFi on ferries in Washington state. Wait, they have … Continue reading

No I’m not dead…

…just been extremely slammed lately. Fortunately that’s coincided with kind of a slow news period. Some good stuff coming up soon, though. In the meantime remember: Do not taunt Happy Fun Ball.

LOTD: October 30th

EQO Communications is going to allow users of BlackBerrys and other mobile devices to access Skype and multi-platform IM clients. (via fellow MWW Group-er Brian Williams) Don’t ask Acer senior VP Jim Wong to pen any testimonials for Windows Vista. He says the basic version is essentially useless and will force people to upgrade for … Continue reading

Quick Takes: 10/27/06

Argh. Lots of good stuff and little time to keep up with it all. The trailer for Copying Beethoven is really cool. Ed Harris and Diane Kruger look like they turn in great performances. So is the trailer for Notes on a Scandal, starring Kate Blanchett and Dame Judy Dench. This one actually has me … Continue reading

Quote of the Day

Scott Adams, on the overwhelming response to his story of how he lost – and managed to regain at least part of – his voice: “I am more touched than a congressional page.”

Just like ’85

From the Sports Guy: Eau Claire reader William K. makes a good point: “Why does every good Bears team HAVE to be compared to the 1985 juggernaut? It’s like trying to compare every Springsteen album to “Born to Run.” There is only so much genius, execution and emotion that the universe can handle. If the … Continue reading

LOTD: October 26

Okay, so I caught this one last night. But is it just me, or is the fact that uncrate has so much to say about the portion of its readership that is still using Internet Explorer the ultimate in testaments when it comes to online? Stop Googling, Googlers! Wow, have people started grasping the fact … Continue reading

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