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Movie Marketing, Tie-Ins

Narnia cereal tie-in

In the U.K., cereal boxes from Nestle will include figurines of the characters from The Chronicles of Narnia. Those figures turn colors to resemble stone when placed in the freezer and then turn back when taken out and breathed on, apparently mimicing an aspect of the movie/story. I agree with Mack, this is kind of a cool idea, but I’m not sure how much replay value this feature actually has.

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