SuperHeroHype has a report on the potential marketing strategy for Superman Returns and how it will tie-in and relate to this summer’s Batman Begins.
I’ve long guessed (as it made complete sense to anyone with half a brain for these things) that the Superman hype would begin with the relaunch of the Batman franchise. Why not? Same audience, same company, etc. A teaser trailer for Superman would be a natural fit to attach to prints of Batman Begins.